Because I’m a marketing guy, as a consumer, I keep track of odd things, consciously and deliberately, that affect most people only subconsciously or subliminally. For example, in 2005 to date, I have patronized and spent money with 47 new businesses or professionals for the first time, made over 60 different purchases above $500.00, and referred customers or clients to 11 different businesses – and I have received thank-you notes from only 6, thank you gifts from 2. I have actually sent thank-you notes to more vendors than I’ve received!

In 2005, I made significant contributions to 11 different charities, most of them small entities. I received mass-produced, “stock” thank you notes with solicitations for additional contributions from 5, handwritten, personal thank-you’s from 3. In 2006, I have dropped 3 charities entirely, and redirected most of my giving to 3. Can you guess which 3?

It has now become increasingly common for businesses to send mass-produced thanksgiving cards (usually in lieu of Christmas cards). But what about the other eleven months of the year?

Have you ever fantasized about being a counterfeiter and getting away with it? Having a printing press in your basement and just printing up all the money you might need?

The currency you can legally print is: the thank you note.

— Dan Kennedy

Dan Kennedy is an author, consultant and business coach. Additional information at www.FreeDanKennedyNewsletter.com