Massive Leverage Marketing

Things Are Lookin’ Up: Easier to Get Rich than Ever Before

Based on research from The Stock Market Almanac, an Ohio State University study concluded that the stock market’s performance is consistently better by 25% on sunny days than on cloudy days. An Ohio State State professor speculated it might be because people feel more optimistic on sunny days. (Should you wish to speculate, the weather forecast for the week ahead might be more useful than The Wall Street Journal).

What we see happening on Wall Street, whatever we read and hear in the news media is colored by feelings as much as fact. Today’s news is just not an accurate representation of today’s economic facts, and savvy investors and entrepreneurs know it.

Some big, broad facts: more Americans own their own homes than ever before in U.S. history.

More Americans are investors, if only through 401K’s and IRA’s, than ever before in American history.

And if you aspire to wealth, America’s the place to be: there are just shy of 8-million millionaires in the entire world, but nearly 3-million of them are here in the U.S.A. But if you think the world’s not a fast-changing place, consider that, according to Forbes, the city with the most billionaires is New York (with 34) but the runner-up is Moscow (with 20).

We live in exciting, expansive times, with playing-field-leveling technologies born of the internet, making it easier than ever for the birdhouse builder in Topeka to do business with a gift shop in Geneva, Switzerland.

If you can’t get excited about these times we live in, what would get you excited?

Filed Under: Articles and Tips

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Waiting For Your Cat To Bark?

Brian and Jeffrey Eisenberg, marketing consultants from the online world, have written an interesting book about a rising business challenge: “persuading customers when they ignore marketing.” While we can’t agree with everything in the book, and cannot give it a blanket recommendation, it poses enough significant questions and offers up different perspectives that it deserves your reading and thought. Points made about what NOT to do in advertising (such as those on page 113) are 100% valid. The book
comes with an 80-minute DVD too – very interesting.

Filed Under: Book of the Month

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Profile of Success: Michele Scott

Prior to signing a six book deal with a major publisher’s mystery novel division, Michele spent more than ten years writing novels, submitting them to countless publishers, with only rejection letters to show for her trouble. During the entire time, she also held down a full-time job and parented three children.

Finally, in 2004, she hit paydirt, and had her first “wine lovers’ mystery novel” accepted and published: Murder Uncorked. Her second, Murder By The Glass, was published this year.

There are over 1.5-million book manuscripts submitted to U.S. publishers annually, and fewer than 130,000 ever get published, so the odds are daunting. Michele says beating those odds is not all that different from peoples’ experiences in doing anything worthwhile and significant; the odds against and usually greater than the odds favoring success.

It’s not about the odds. It’s about you and what she calls ‘the P’s’. She attributes the success to Perseverance, Patience, Purpose, and Passion. Now she’s coaching other aspiring writers, via www.michelescott.com.

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“If I was giving advice to younger people, I would tell them not to read what’s written about you, not to listen to anybody, just focus on the work.” – Woody Allen

Filed Under: Profiles of Success

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