Massive Leverage Marketing

Things Are Lookin’ Up: Perfect Time to Prospect

According to a job satisfaction survey conducted by Salary.com, a whopping 65% of U.S. workers plan to look for new, different jobs, March-June of 2006, up from 50% a year ago. This says things about employee dissatisfaction, but it also says something very interesting about peoples’ true view of the economy: why would you polish up the resume (80% say they have) and search for a better job (65% claim they are) if you didn’t think there were lots of good jobs out there to find?

Contrary to the gloom ’n doom about job losses and the despair of American workers promulgatednightly on Lou Dobbs’ show on CNN and often throughout the media, the majority of employees have a positive expectation about finding a better, higher-paying position! This may be part of the explanation for both the unmitigated consumer spending and active investing: people are a whole lot less worried about job insecurity than the media thinks.

But this also means people are looking for “bigger and better” opportunities – so make sure you keep these stats in mind when prospecting!

Filed Under: Articles and Tips

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Broken Windows, Broken Business

Michael Levine, a publicist, business consultant, and contributor to the New York Times, L.A. Times and USA Today has written a provocative book transferring the methods employed by Rudy Giuliani slash crime and transform New York City to businesses, small or large. The book uses well-known companies as examples, provides smart strategies for everything from customer service to choosing and managing employees. The basic premise is that little things matter, and that you turn around a troubled business or strengthen a business in a competitive environment from the inside out, beginning with attention to seemingly small details. We recommend this book highly.

Filed Under: Book of the Month

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Profile of Success: Paul Newman

In 1978, Paul Newman and a buddy decided that rather than just distributing bottles of Paul’s homemade salad dressing as Christmas gifts to neighbors, they’d get some local stores to sell it. They bottled it in the basement, and initially saw it as a gag. Newman’s Own has become a giant food company, with over 150-million dollars in revenues from about 150 food products, donating all its profits to non-profit causes.

“There are three rules for running a business”, Newman says, “and, fortunately, we don’t know any of them.”

Newman and his partner repeatedly disregarded the advice of experts, fought established practices and entrenched competitors, and won. About entrepreneurship, Newman writes: “Now that I’m heavily into peddling food, I understand the romance of business, the allure of being the biggest fish in the pond, the juice you get from beating out your competitors.” The story of Newman’s entrepreneurial adventures is told in good humor but revealing of valuable business and marketing lessons in the book Shameless Exploitation In Pursuit Of The Common Good.

Not Bad For Not Knowing What He Was Doing…

So are YOU still making excuses in your business and trying to be perfect?

Filed Under: Profiles of Success

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