What You Accept, You Get

Only Accept SuccessHere’s a secret I’ve discovered about millionaire and multi-millionaire entrepreneurs: they want what they do and their companies do to be right. Not 80% right. Not 90% right. Right, period. They are, therefore, very much disliked by a lot of people, and if they are “big” enough, by the media. Jobs. Bezos. Trump. Working for them, many ex-employees say, was hell. But maybe it was being incompetent in their employ that was hell.

Winning isn’t just a statistic on a spreadsheet or a bank account balance. It is the customer, Mrs. Matilda Smith, in Rockford, Illinois, getting what she asked for on her pizza or the right product in the delivered package or a human answering her call in fewer than four rings.

Customer appreciation is not a once a year sale or an automated thank you e-mail. It is an authentic attitude, top-down, permeated throughout an organization, actually occurring – and measured, policed and enforced – every day. I don’t care how big your company, if you don’t actually care about the people, the individuals, giving you money, they will drift off in search of a place where they feel valued and appreciated.

Another secret about rich entrepreneurs: they don’t just seek success. They HATE failure.

They often react to it violently. Martha Stewart was known to drop into a K-Mart store, find her branded goods sloppily stocked and throw the entire inventory from shelves onto the floor. Eisner instantly fired a group of Disney Park employees caught not smiling. Walt had a fit over one’s lousy delivery of The Jungle Cruise script. I saw Trump tear an empty towel dispenser from a restroom wall in a Trump hotel and throw it 20 yards down a hall.

These people are said to terrorize their employees, their associates, their vendors. But how calmly should you accept failure?  Should you “stay calm and carry on”? Only if you want more of the failure you calmly accept. If your blood doesn’t boil and offenders see fire shoot from your eyeballs, your lesser response will be taken as permission. If there is failure and new training, new controls, new supervision is not installed as remedy, the “let’s TRY and do better” will be taken as permission.

There are places where incompetence as failure has dire and instant consequences. The jailer who forgets to lock the inmate’s cell or misses the razor blade in the body search may wind up quickly dead. It’s a fine object lesson for other jailers. The cruise ship captain who is busy texting  and gets into too-shallow water and capsizes and sinks the whole thing, and injures and drowns passengers, goes to prison. As it should be.

Creating dire and instant consequences for incompetence and failure is a good thing in any and every business. I’ve told of Chuck Sekeres’ “3 strikes and you’re out” for his in-bound telemarketers: three calls in a row without a set appointment, you’re out. Next batter up. No quarterly performance evaluations. Don’t even wait to be told. After 3, get up and slink out. Minute by minute. Drop three passes in a game, butt on bench. If possible, traded.

Fail at managing the V.A., the IRS and Benghazi, shouldn’t three strikes be enough?  They tried to impeach Clinton over one intern. I used the word RUTHLESS in my book title “No BS Management of People and Profits” because, damn it, we desperately need a lot more ruthlessness in a lot more places. In homes, in neighborhoods, in small businesses, in big companies, in government. You can start with you.

– By Dan S. Kennedy, serial entrepreneur, from-scratch multi-millionaire, speaker, consultant, coach, author of 13 books including the No B.S. series, and editor of The No B.S. Marketing Letter. FOR A SPECIAL FREE GIFT FROM DAN FOR YOU including newsletters, audio CD’s and more: visit: www.FreeDanKennedyNewsletter.com

How to go from $0 to $100k/month online [free pdf]

free pdfThis is very cool…

If you’ve ever wanted to know what it takes to start a biz online and launch it from nothing to millions, this is for you.

How to Go From $0 to $100k/month Online [free pdf]

No matter what you’re selling online (or offline for that matter), I bet you’ll pick up a few new ideas.

Even though this video talks about using the mammoth Amazon as the vehicle, the same techniques that help you sell millions on Amazon are the same key strategies that can help you crush it on any practically ANY website with ANY product.

That’s why I highly recommend you download this free 9-step PDF – it’s right under the video here: http://lifetimemarketingsuccess.com/-howtocrush.html

If you’re looking for a new way to distribute your products and generate leads, or even if you just want an extra income stream, this is definitely a great way to do it:

http://lifetimemarketingsuccess.com/-howtocrush.html

Talk to you soon,

Chris :)

P.S. – As I promised a year ago, I was going to start selling on Amazon, too. Want to know what happened? Stay tuned and I’ll share those details tomorrow (along with a LIVE free opportunity to ask me any question you want about this Amazon world).

Until then, watch this video and grab the pdf tonight: http://lifetimemarketingsuccess.com/-howtocrush.html

Meet my friend Mike…

Meet MikeI’d like to introduce you to my friend Mike McClary

I first met Mike myself when he joined a special mastermind group I help host starting last year.

At the time, Mike was like most folks. A 9-to-5 job, a house and family. However he didn’t have the one thing he wanted most…FREEDOM. (Sound familiar?)

You see, up until recently Mike was a corporate executive working a desk job for TWENTY-THREE YEARS.

But last month, that ALL changed. Mike QUIT his long-time career to stay at home full time with his children and family. (I still remember talking to him on his last day in March…and how EXCITED he was!)

So what changed everything for Mike over the last year?

Having never sold a physical product online before April 2013, in the last year Mike has built up a business that makes $53,244 EACH month!

He simply followed a step-by-step automated system to sell physical products online leveraging Amazon.com.

Having Mike in my mastermind group, I’ve seen him go from $0 to $50k+ month firsthand. I know his business. I know his products. Plus I started alongside him and built up a new six-figure income stream myself (more about that later), so I know these numbers are real.

That’s why I urge you to check out his case study now… http://lifetimemarketingsuccess.com/-meetmike.html

There’s no email address required. But I do recommend you check out the rest of the free video series offered on that page. They outline the exact same system Mike (and I) followed to have success.

More goodies to come this week. Keep an eye out!

Wishing you the best,

Chris :)

P.S. – Want to join the same mastermind group that Mike is part of? Stay tuned. I’ll tell you how you can join us — for free — in a few days.

Until then, check out Mike’s six-figure case study: http://lifetimemarketingsuccess.com/-meetmike.html

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