Month: July 2005 | Chris Zavadowski's Massive Leverage Marketing

Things Are Lookin’ Up – The Economy News You WON’T Hear on TV

It wasn’t all that long ago that a sign of affluence was the 2-car family. Now it’s the 2-house family!

13% of ALL homes purchased in the U.S. in 2004 were 2nd, vacation homes. And nearly one-third of all homes purchased were bought for investment purposes, not as primary residences.

According to USA TODAY, the number of real estate investment clubs throughout the U.S. has increased by more than double in the past year. There are experts warning of “irrational exuberance” and a coming real estate activity stall, and that may or may not happen anytime soon — although the frequent comparison between the dot.com crash and the real estate market is hard to argue; after all, real estate is real.

But the bigger point is that the American public is proving itself “bullish” and optimistic, is freely spending and investing, and a greater percentage of the population has, in one way or another, moved into the ‘investor class’ in perfect harmony with President Bush’s expressed vision for an “ownership society.”

Since this age is overflowing with abundance, there’s no excuse NOT to create wealth for yourself. Now, more than ever, is the time to tap into this “new” society, both with your products/services and the desire of others to join the “ownership” club.

So ask yourself: “What can I do in my network marketing business and life to create affluence and freedom for myself and my family?”

To Your Success,

Chris 🙂

P.S. – Be sure to click “COMMENTS” below and post your thoughts!

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Are You a One-Night Stand?

I’m shocked at how ‘stupid’ some business owners are. They’ll piss and moan that times are tough, making money is hard, blah blah blah. (All a bunch of hot air, by the way).

Now, because YOU are taking the time to read this article, that’s probably not you, but I wanted to raise your awareness about something of critical importance to your MLM business’s success.

However, I’m jumping ahead. Let me tell how this all came about…

You see, I finally decided to hire a maid service. (I absolutely hate cleaning and frankly, considering I don’t get paid to do it, spending hours cleaning is a waste of time. Especially when you could be using that time to learn a new skill, spend time with family, build your business or do something you truly love).

In Northern Virginia, there are the "big 3" of cleaning services. All locally-owned franchises (not much different than an independent business owner in network marketing). I decided to "shop around" a little before hiring a service, so I made calls to all three.

This is where the stupidity begins…

Service #1 never answered the phone. Never returned the phone call. So the choice there was easy. "You’re the weakest link. Goodbye."

Service #2 booked an appointment. He called the day of the appointment to confirm. And didn’t even show up on time. After an hour of my time wasted, I called the owner to cancel the appointment and told him not to bother coming. (Not surprisingly, no one even answered the phone when I called.)

Service #3 actually answered the phone…booked an appointment…and — gasp — showed up (albeit 15 minutes LATE). But get this. The owner didn’t even have testimonials to share with me. He was shocked when I asked for references! (If he wasn’t standing right in front of me, I probably would have been banging my head on the desk.)

Eventually, after practically helping him with his sales presentation, I decided to try out #3. Not necessarily because he had the best service – but because he was the only dang one to show up (a big lesson there!).

No wonder people can’t stay in business. Especially when it takes so much effort to give them money. Sadly, my "maid" story above is echoed in thousands upon thousands of businesses today. (I bet you have your own version of it yourself.)

With that said, here’s what my story has to do with your business. Hopefully you’ve realized the four important business lessons in the story above, but I want to draw your attention to the absolute biggest one…

Follow-up.

Now it might seem like a no-brainer, but half the battle is just following up with your prospects. Getting them to the next meeting. The next exposure. Staying on their radar screen.

Or, in many cases, just contacting people who respond to your ads. You realize there probably wouldn’t be nearly as many lead companies around if everyone actually called the leads they purchased? Most distributors leave their leads high and dry.

All the businesses I called above could have cared less about a relationship with their customers. And between you, me and the web browser, I’ll bet the one service I hired won’t EVER even ask me for a single referral. (Hopefully you aren’t making that same mistake in your business!).

The bottome line is: Your business, MLM or otherwise, MUST be about building relationships. If it’s a one-night stand with a "churn and burn" philosophy, you won’t be in business very long. You’ll be working your butt off just to keep your head above water.

So roll up your sleeves. Be smart, not stupid.

Got a new downline member? Follow up with him. Don’t just leave him out to dry.

Got a new customer? Send her a "welcome" packet. Follow up in two months. Ask for referrals. Send a birthday note. Build a relationship.

Remember, if you are the one person willing to put in just a tad bit more work – you’ll be rewarded ten times over!

— Chris 🙂

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Note: If you’d like to reprint this article you have permission to do so as long as the copyright information and the resource box below remains with the article
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Resource box:

Chris Zavadowski has gained top recognition online and in the MLM community for his unique ways of growing Internet businesses and MLM downlines! Having worked full-time from home since 2001, he’s taught thousands his successful ways of working online and leveraging their efforts.

Chris creates breakthrough online MLM marketing tools, and more details can by found at www.InstantMLMSalesLetters.com.

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Are You Independent?

Dear Fellow Independent Friends,

In just a couple of days, we will be celebrating Independence Day in the United States, which we commonly refer to as the "Fourth of July". It is during this time of year that I like to reflect and look at my own independence and I challenge you to do the same.

(Not to mention, it’s the one time of year I can set off fireworks for a few hours and NOT have the neighbors call the police. 🙂

As I’ve written in past newsletters, one of the people who has had a profound influence on my independent thinking and "wealth" thinking is Dan Kennedy, who I hope you are already familiar with.

Just in case you’re not familiar with him, Dan Kennedy, is a speaker, consultant, business coach, and author of numerous books as well as his famous "No B.S. Marketing Letter", which is considered the best business building newsletter of its kind. In fact, Dan is widely respected as one of the top marketing minds on the planet.

So, since I think we should all be thinking about our independence (especially considering the power we have in our home businesses), I’ve received permission from Dan Kennedy to send you one of his articles on this very subject.

Please take a few minutes to read the information below. I believe you’ll find it thought-provoking.

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"3 Ways To Accelerate Independence"
By Dan S. Kennedy

Most people reading this have goals. If you do not, you need to stop reading, close your business for a couple days, lock yourself away in quiet and private and figure out what you want and don’t want. But let’s assume you have goals. If you do, you would probably like to reach them faster. After all, we live in a lightning speed, amazingly impatient world.

What most entrepreneurs’ experience, at some point in their lives, is what I call the “wealth sprint to independence.”

Yes, life’s a marathon. But almost every highly successful entrepreneur has had the same experience I’ve had: a short sprint of 3, 4 or 5 years where you achieve more than in the previous 15, 20 or 30 years. What makes this sprint happen? If you knew, could you force it to happen immediately?

There are many factors in order to accelerate your independence and I’d like to discuss a few of the most important ones with you:

(1) INCREASED INVESTMENT IN VASTLY SUPERIOR MARKETING AND PROMOTION

Virtually everyone who’s done the ‘wealth sprint to independence’, kicked it off with advertising, marketing or sales breakthrough or related business breakthrough, such as premium pricing. For one, a TV infomercial; for another, joint venture alliances or ‘parasite’ opportunities with other entrepreneurs; for another, adding tele-seminars; for another use of the Internet.

One way or another, they found a new or better way to apply some proven marketing strategy or tool to their business and did so aggressively. This is why it is so vital to be a very, very serious student of successful marketing. To be on the constant hunt for that one idea, that one ‘tweak’.

(2) IMPROVED WEALTH CONSCIOUSNESS

I don’t mean to sound esoteric. But, believe me, us multi-millionaire ‘independent’ entrepreneurs do think about money differently from the rest of the folk. Profoundly so. For example, we know that money is infinite, not finite; that price is incredibly elastic; that everybody finds the money to buy what they are really motivated to buy; that it’s always a great economy for the adept marketer.

We have no hang-ups about sales, promotion. This is why it is very important to associate with such people any and every way you can, so their unorthodox thinking can become your thinking.

This is why tele-coaching and coaching groups, tele-seminars, tapes, books and newsletters from such bona fide sources are of such immense value. Quite frankly, if you’re not hitting your independence goals as rapidly and easily as you’d like, it probably has a lot more to do with your thinking than your business, its location, its customers, its competitors or other external factors.

(3) INTENSE EFFORT

We do a lot and get a lot done. I’m amazed and dismayed at how little others make happen, hour by hour, day by day. Here’s a good question: if I came to your business on a field trip and followed you around all day, every day, for a week, how impressed and in awe would I be at…

…Everything you do everyday to attract new customers?
…Everything you do to convert leads, to get more value from leads?
…Everything you do to analyze your business everyday?
…Everything you do to nurture the relationship with your customers?
…Everything you do to manage your time effectively?
…Everything you do to improve your knowledge and skill?
…Everybody you associate with?

Not just one or two things — everything — lots of things.

If I wouldn’t be all that impressed then you shouldn’t be either, and you should be striving to up the ante on your productivity.

— Dan Kennedy

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Thanks Dan, and Happy Independence Day to my valued subscribers and clients! One more thing, through a special arrangement that I have made with Dan Kennedy, you can test drive a 3-month FREE ELITE Dan Kennedy Gold Membership, which includes 3-months of his fantastic NO B.S. Marketing Letter.

For complete details click here: http://www.your4thofjulygift.com/zavadowski

Here’s To Your Independence and Success!

Chris Zavadowski 🙂

P.S. Please don’t procrastinate. I have *no clue* how long Dan Kennedy will keep up his FREE 3-month elite gold test drive, which includes The NO B.S. Marketing Letter. It could be for a few days – it could be for a few months. No idea. But, once it’s gone, it’s gone. To take advantage of this incredible FREE opportunity click here:

http://www.your4thofjulygift.com/zavadowski

P.P.S – If you’ve found this article worthwhile, please feel free to send your downline to MLMblog.com to read this article themselves! 🙂

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