How to Get Your Downline to Produce More

How can you get your salespeople to be more productive? Recent research* says that having confidence in the product or service being sold has the greatest influence on salespeople’s productivity, followed, in order by, the individual’s competitive nature (hiring the right person), on-going training and coaching, and, last, financial opportunity and incentives. There are three important lessons here.

#1: The majority of people have integrity, are basically honest, and try to do the right thing. To sell well, they must feel good about what they are selling, the value to the buyer, the integrity of the company. It’s important that managers motivate salespeople with true stories of customer satisfaction and happiness, testimonials; and teach salespeople about the virtues of the products; and support salespeople with good customer service, fair customer dispute resolution.

#2: It’s hard to beat genuine “want to”. I own racehorses, and some of the best bred, most physically perfect horses just don’t care enough about winning to win. Some of the poorly bred, conformation handicapped, injury prone horses overcome all their disadvantages and win – because they want to. There’s just no point in keeping salespeople around who don’t care a lot about winning.

#3: Training is not a one time event. Huge, common mistake. The manager as teacher, as supervisor, as enforcer, as coach…the processes of role-playing and rehearsal, review of presentations, review of skills must occur daily. Further, salespeople need to be “plugged into” good coaching programs, attend seminars, get audio programs and read books.

Another way to think about this: confidence matters. Confidence in the products being sold, the company represented. Confidence in the selling skills learned and the selling tools relied on – confidence follows competence. Increase your salespeople’s confidence in you, your business, your products and themselves. Their sales performance will increase automatically.

(*Source: MOHR Access, reported in Research Alert)

— Dan Kennedy

Dan Kennedy is an author, consultant and business coach. Additional information at www.FreeDanKennedyNewsletter.com

My Letter to the FTC

Since my article last week, I’ve had many people emailing me to ask what type of comments I personally sent into the FTC. (And I even had one person wonder if I actually sent anything in!).

Unfortunately (and as Patty pointed out in one of her comments on this blog) I haven’t seen any other trainer’s out there who discussed this FTC action with their customers or subscribers, or who urged their lists to take action on this. So you’re getting the inside track by being a subscriber and client of mine!

Now, to answer everyone’s emails at once, here’s a copy of the letter I sent to the FTC. I also sent letters to my Congressman and Senators, urging them to act on my behalf to stop this anti-business proposal. Be sure to click "COMMENTS" and leave your feedback and let me know what YOU sent to the FTC, too! — Chris 🙂

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Re: Business Opportunity Rule, 16 CFR Part 437

To the Commissioners,

I’m not always one to write in about regulations and law-making in our country, but I feel this situation warrants my time and action, especially because it could devastate my entire network marketing industry.

First, let me commend your efforts to want to actively reduce scams and fraudulent business opportunities in our country. As an active online marketer and network marketer myself who adheres to all of the current laws, I see my fair share of "junk" online. Your efforts to reduce the frauds are appreciated.

However, I am extremely concerned about the proposed Business Opportunity Rule. The proposed requirements would have a severely negative impact on my industry, and they show a lack of understanding as to the scope of the effect they would have.

There are many problems and costs tied to the implementation of this idea. Not to mention it will cause a great deal of harm to both legitimate businesses and consumers alike.

A few of my biggest concerns are:

1) The requirements to disclose the 10 closest current or past distributors/associates a company has so that a prospect could contact those references.

While it is well within a citizen’s rights to do their own due diligence and ask for references, it’s not within the government’s right to mandate a company hand over the private information of its law-abiding associates/distributors (who are in essence its employees).

That would be negligent because of the personal safety issues it raises, plus the identity theft possibilities and privacy violations it would create.

2) The earnings claims disclosure.

In reality, the "average" person in America never does much with the opportunities they are given. I have thousands of customers the world over, and only a small percentage actually take action on the information and tools they have at their fingertips.

I’ve been using earnings claims disclosures in my business since the start, and I think they are important. But I disagree with the requirements of this proposed rule. A simple "Results are not typical, and every business has inherent risk. You could lose all of your investment and never see results"-type statement should suffice.

To require a company or distributor/associate to give all of the "special characteristics" and circumstances this law is trying to impose is not realistic. The most important distinguishing factor in someone’s success with a company is between his or her ears. It has nothing to do with where he lives, his friends or the size of his bank account. The majority of success stories in America over the last 200 years will attest to this.

Our country is founded on an entrepreneurial spirit and calculated risk-taking (in fact, all business in our country started with an entrepreneur who took a leap of faith and risk…often battling the opposition of family and friends). This proposed rule, in essence, is the government trying to do the thinking for us and our consumers.

3) The number of people who have canceled within 2 years.

Other industries are not required to disclose "refund rates" and "cancellation rates" – so why should our industry be targeted for this?

Forgetting the logistical nightmare this would create between a company and its sales force, this is not a reflection of the legitimacy of the opportunity presented. Instead, it’s more of a reflection of the people who had an opportunity and did nothing with it. This is also a privacy violation of private companies and distributors/associates.

4) A list of legal actions over the last 10 years.

While clear of any charges, I feel my personal legal history (assuming I’m not the owner of the company) should not matter to a prospect or be disclosed.

And while I do agree that a company should be required to disclose the lawsuits they have LOST, this proposed rule would make no distinction. In our litigious society, people sue for a wide variety of reasons (many unfounded). The way this part of the proposed rule currently stands, merely having been sued (even if it was thrown out of court or the company was found "not guilty") would be tarnish the company’s record.

Only lawsuits the company lost should be a matter of public record. What happened to "innocent until proven guilty"? The FTC shouldn’t overrule that foundation of our country for the network marketing industry.

5) The "7 day cooling off" period.

Again, only a small percentage of people will take action on an opportunity and start their own business or home business. To require a waiting period before they can do this is irresponsible to both the prospect and our economy.

By trying to pass this regulation, again you are trying to have the government do the thinking for people and taking freedom of choice away from us.

This is simply wrong.

I am very concerned to see political appointees, not elected officials, trying to pass "laws" that will have a dramatic impact on my freedoms, my profits and the success of my industry (which has well over 1,000 companies and over 10 million direct sellers, not the small number of companies as stated in the proposed rule).

Make no mistake, these proposed anti-business regulations will have little or no effect on the dishonest people in our country. They won’t use any "disclosure documents" or follow any of these "rules" because they are deceptive to begin with. Plus, the average citizen won’t have any knowledge of these proposed rules.

That means the only effect this will have is to severely and negatively impact the privacy and profits of the honest business owners in this industry.

I was quite surprised at the problems this ruling will create, and urge you in the strongest possible terms to reconsider its implementation in light of these problems.

I thank you for your time and consideration.

Respectfully,

Chris Zavadowski

Things are Lookin’ Up: Global Warming is GOOD for Business?

I say: nothing is ever as good or bad as it first appears. And many have observed: one person’s tragedy, another’s opportunity. People tend to over-react and react too quickly to a lot of “bad” economic news, acting as if it is permanent when, in actuality, most is temporary. At the very end of May, when this was written, the stock market rallied on the news of a drop in oil prices. Gas prices rise, gas prices fall, who knows where there’ll be next month?

An even better example: how could the threat of “global warming” be good news? Front-page story in the MONEY section of USA TODAY (June 1st) headlined: Corporate America Warms To Global Warming: See Prospect Of Fat Profits From New Products Friendly To The Environment.

44% of large institutional investors surveyed saw “opportunity” arising from a growing public zeal for conservation and energy efficiency, fueled, pardon the pun, by gas prices and media focus on global warming.

Major U.S. corporations like GE say that addressing climate change offers technology-rich U.S. companies opportunities to make more money, not lose it.

Anytime you start paying attention to any economic news story, try thinking about it as a creative entrepreneur and investor, not a consumer; ask yourself: where’s the opportunity here? There most assuredly is one.

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