Things Are Lookin’ Up: Atlanta’s the Place to Be

If you aren’t trying to prospect or build your long-distance business in Atlanta, you’re missing out. Here’s why…

Atlanta may lead the way in multiplication of millionaire households in the foreseeable future: research by Claritas and Merrill Lynch, reported in the Atlanta newspaper in June says that the number of households in the Atlanta metro area with $1-million or more of investable assets is projected to increase 68.8% through 2011, to 102,000 such households. This will make Atlanta home to more new millionaires than any other major city over the next 5 years. Other city governments ought to ask: what’s Atlanta doing that we aren’t?

Network marketers that market to consumers/prospects on a national (or even international) scale ought to think about investing in areas where there is this kind of affluent consumer growth, or via distance marketing (this is where online prospecting becomes critical), targeting these areas.

Here’s a ranking of the US cities gaining the most millionaire households, in order: Atlanta, Dallas, Houston, Sacramento, Denver, Washington D.C., Orlando, Phoenix, Portland, Minneapolis, San Diego, Baltimore, Seattle, Los Angles, Tampa, Boston, Indianapolis, San Francisco, Chicago, Miami, New York, Philadelphia, St. Louis, Detroit and, bringing up the rear, Cleveland. (Interestingly, in a different study, Cleveland was just named THE poorest major U.S. city, behind hurricane devastated New Orleans. Evidences link wealth as rising tide that lifts all boats.) All the listed cities have projected growth in millionaire households of, at worst, 44%, to the high of 68%. The growth of the millionaire population continues!